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Merunka, Dwight
18
Valette-Florence, Pierre
7
Bartikowski, Boris
3
Albert, Noel
2
Albert, Noël
2
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1
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Journal of business research : JBR
6
Revue française de gestion : hommes et techniques
4
Global business and organizational excellence : a review of research & best practices
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
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1
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OLC EcoSci
ECONIS (ZBW)
25
RePEc
13
Other ZBW resources
12
USB Cologne (EcoSocSci)
1
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The impact of individual and managerial factors on salespeople's contribution to marketing intelligence activities
Le Bon, Joël
;
Merunka, Dwight
- In:
International journal of research in marketing : IJRM ; …
23
(
2006
)
4
,
pp. 395-408
Persistent link: https://www.econbiz.de/10007396056
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2
Introduction to the special issue on marketing communications and consumer behavior (selected papers from the 2001 La Londe seminar)
Derbaix, Christian
;
Kahle, Lynn R.
;
Merunka, Dwight
; …
- In:
Journal of business research : JBR
57
(
2004
)
6
,
pp. 633-634
Persistent link: https://www.econbiz.de/10006718610
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3
Les sept jalons d'une gestion du savoir efficace
Bartikowski, Boris
;
Merunka, Dwight
;
Ouattara, Abdoulaye
; …
- In:
Revue française de gestion : hommes et techniques
(
2009
)
197
,
pp. 15-35
Persistent link: https://www.econbiz.de/10008376173
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4
Effects of Nationality, Gender, and Religiosity on Business-Related Ethicality
Peterson, Robert A.
;
Albaum, Gerald
;
Merunka, Dwight
; …
- In:
Journal of business ethics : JOBE
96
(
2010
)
4
,
pp. 573-588
Persistent link: https://www.econbiz.de/10008705510
Saved in:
5
Les villes ont-elles une personnalité ?
Bartikowski, Boris
;
Merunka, Dwight
;
OUATTARA, ABDOULAYE
; …
- In:
Revue française de gestion : hommes et techniques
197
(
2009
)
7
,
pp. 49-65
Persistent link: https://www.econbiz.de/10008710366
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6
The impact of brand personality and sales promotions on brand equity
Valette-Florence, Pierre
;
Guizani, Haythem
;
Merunka, Dwight
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 24-29
Persistent link: https://www.econbiz.de/10008769052
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7
The Benefits of Sales Force Automation: A Customer's Perspective
Boujena, Othman
;
Johnston, Wesley
;
Merunka, Dwight
- In:
The journal of personal selling & sales management
29
(
2009
)
2
,
pp. 137-150
Persistent link: https://www.econbiz.de/10008245881
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8
Consumers' product evaluations in emerging markets: Does country of design, country of manufacture, or brand image matter?
Essoussi, Leila Hamzaoui
;
Merunka, Dwight
- In:
International marketing review
24
(
2007
)
4
,
pp. 409-426
Persistent link: https://www.econbiz.de/10007750136
Saved in:
9
Brand passion: Antecedents and consequences
Albert, Noel
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 904-909
Persistent link: https://www.econbiz.de/10010108524
Saved in:
10
Do Leaders of Small and Medium‐Sized Businesses Base Decisions on Intuition? An Empirical Investigation Among West African Managers
Bocco, Bertrand Sogbossi
;
Merunka, Dwight
- In:
Global business and organizational excellence : a …
32
(
2013
)
5
,
pp. 45-52
Persistent link: https://www.econbiz.de/10010138627
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