Narrow search
Showing 1 - 10 of 18
Cover Image
The impact of individual and managerial factors on salespeople's contribution to marketing intelligence activities
Le Bon, Joël; Merunka, Dwight - In: International journal of research in marketing : IJRM ; … 23 (2006) 4, pp. 395-408
Persistent link: https://www.econbiz.de/10007396056
Cover Image
Introduction to the special issue on marketing communications and consumer behavior (selected papers from the 2001 La Londe seminar)
Derbaix, Christian; Kahle, Lynn R.; Merunka, Dwight; … - In: Journal of business research : JBR 57 (2004) 6, pp. 633-634
Persistent link: https://www.econbiz.de/10006718610
Cover Image
Les sept jalons d'une gestion du savoir efficace
Bartikowski, Boris; Merunka, Dwight; Ouattara, Abdoulaye; … - In: Revue française de gestion : hommes et techniques (2009) 197, pp. 15-35
Persistent link: https://www.econbiz.de/10008376173
Cover Image
Effects of Nationality, Gender, and Religiosity on Business-Related Ethicality
Peterson, Robert A.; Albaum, Gerald; Merunka, Dwight; … - In: Journal of business ethics : JOBE 96 (2010) 4, pp. 573-588
Persistent link: https://www.econbiz.de/10008705510
Cover Image
Les villes ont-elles une personnalité ?
Bartikowski, Boris; Merunka, Dwight; OUATTARA, ABDOULAYE; … - In: Revue française de gestion : hommes et techniques 197 (2009) 7, pp. 49-65
Persistent link: https://www.econbiz.de/10008710366
Cover Image
The impact of brand personality and sales promotions on brand equity
Valette-Florence, Pierre; Guizani, Haythem; Merunka, Dwight - In: Journal of business research : JBR 64 (2011) 1, pp. 24-29
Persistent link: https://www.econbiz.de/10008769052
Cover Image
The Benefits of Sales Force Automation: A Customer's Perspective
Boujena, Othman; Johnston, Wesley; Merunka, Dwight - In: The journal of personal selling & sales management 29 (2009) 2, pp. 137-150
Persistent link: https://www.econbiz.de/10008245881
Cover Image
Consumers' product evaluations in emerging markets: Does country of design, country of manufacture, or brand image matter?
Essoussi, Leila Hamzaoui; Merunka, Dwight - In: International marketing review 24 (2007) 4, pp. 409-426
Persistent link: https://www.econbiz.de/10007750136
Cover Image
Brand passion: Antecedents and consequences
Albert, Noel; Merunka, Dwight; Valette-Florence, Pierre - In: Journal of business research : JBR 66 (2013) 7, pp. 904-909
Persistent link: https://www.econbiz.de/10010108524
Cover Image
Do Leaders of Small and Medium‐Sized Businesses Base Decisions on Intuition? An Empirical Investigation Among West African Managers
Bocco, Bertrand Sogbossi; Merunka, Dwight - In: Global business and organizational excellence : a … 32 (2013) 5, pp. 45-52
Persistent link: https://www.econbiz.de/10010138627