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Commentary on: "an appraisal of behavioral price research (Part I)"
Coulter, Keith S. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 135-140
Persistent link: https://www.econbiz.de/10010186085
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The effects of industry knowledge on the development of trust in service relationships
Coulter, Keith S.; Coulter, Robin A. - In: International journal of research in marketing : IJRM ; … 20 (2003) 1, pp. 31-44
Persistent link: https://www.econbiz.de/10006170793
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Influence of Viewing Context on the Determinants of Attitude Toward the Ad and the Brand
Coulter, Keith S.; Punj, Girish - In: Journal of business research : JBR 45 (1999) 1, pp. 47-58
Persistent link: https://www.econbiz.de/10006731259
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The Tri-Mediation Model of persuasion: A case for negative political advertising?
Coulter, Keith S. - In: International journal of advertising : the quarterly … 27 (2008) 5, pp. 853-884
Persistent link: https://www.econbiz.de/10008148133
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Distortion of Price Discount Perceptions: The Right Digit Effect
Coulter, Keith S.; Coulter, Robin A. - In: Journal of consumer research : JCR ; an … 34 (2007) 2, pp. 162-173
Persistent link: https://www.econbiz.de/10007763392
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Comma N' cents in pricing: The effects of auditory representation encoding on price magnitude perceptions
Coulter, Keith S.; Choi, Pilsik; Monroe, Kent B. - In: Journal of consumer psychology : the official journal … 22 (2012) 3, pp. 395-408
Persistent link: https://www.econbiz.de/10009988704
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Some reflections on an appraisal of behavioral price research (part 1)
Cheng, Lillian L.; Monroe, Kent B. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 155-159
Persistent link: https://www.econbiz.de/10010186082
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Deal or no Deal? : how number of buyers, purchase limit, and time-to-expiration impact purchase decisions on group buying websites
Coulter, Keith S.; Roggeveen, Anne - In: Journal of research in interactive marketing : … 6 (2012) 2, pp. 78-95
Persistent link: https://www.econbiz.de/10010039109
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It's Not All Relative: The Effects of Mental and Physical Positioning of Comparative Prices on Absolute versus Relative Discount Assessment
Choi, Pilsik; Coulter, Keith S. - In: Journal of retailing 88 (2012) 4, pp. 512-527
Persistent link: https://www.econbiz.de/10010050230
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Determinants of trust in a service provider: the moderating role of length of relationship
Coulter, Keith S.; Coulter, Robin A. - In: The journal of services marketing 16 (2002) 1, pp. 35-50
Persistent link: https://www.econbiz.de/10007107120