Narrow search
Showing 1 - 8 of 8
Cover Image
RESEARCH NOTE - An Exploratory Investigation of User Involvement in New Service Development
Alam, Ian - In: Journal of the Academy of Marketing Science 30 (2002) 3, pp. 250-261
Persistent link: https://www.econbiz.de/10006151585
Cover Image
Fieldwork and data collection in qualitative marketing research
Alam, Ian - In: Qualitative market research : an international journal 8 (2005) 1, pp. 97-112
Persistent link: https://www.econbiz.de/10006017753
Cover Image
Commercial Innovations from Consulting Engineering Firms: An Empirical Exploration of a Novel Source of New Product Ideas
Alam, Ian - In: The journal of product innovation management : an … 20 (2003) 4, pp. 300-313
Persistent link: https://www.econbiz.de/10006256206
Cover Image
Removing the fuzziness from the fuzzy front-end of service innovations through customer interactions
Alam, Ian - In: Industrial marketing management : the international … 35 (2006) 4, pp. 468-480
Persistent link: https://www.econbiz.de/10007259851
Cover Image
Service innovation strategy and process: a cross-national comparative analysis
Alam, Ian - In: International marketing review 23 (2006) 3, pp. 234-254
Persistent link: https://www.econbiz.de/10007260291
Cover Image
Service innovation strategy and process: a cross-national comparative analysis
Alam, Ian - In: International marketing review 23 (2006) 2-3, pp. 234-254
Persistent link: https://www.econbiz.de/10007264338
Cover Image
A customer-oriented new service development process
Alam, Ian; Perry, Chad - In: The journal of services marketing 16 (2002) 6, pp. 515-534
Persistent link: https://www.econbiz.de/10007107974
Cover Image
Innovation Strategy, Process and Performance in the Commercial Banking Industry
Alam, Ian - In: Journal of marketing management : MM 19 (2003) 9, pp. 973-1000
Persistent link: https://www.econbiz.de/10006966690