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Understanding the role of social media in bank marketing
Mitic, Miljana; Kapoulas, Alexandros - In: Marketing intelligence & planning 30 (2012) 7, pp. 668-687
Persistent link: https://www.econbiz.de/10010027813
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Understanding challenges of qualitative research : rhetorical issues and reality traps
Kapoulas, Alexandros - In: Qualitative market research : an international journal 15 (2012) 4, pp. 354-368
Persistent link: https://www.econbiz.de/10010047797
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The contribution of entrepreneurship to society
Kaufmann, Hans Ruediger - In: International journal of entrepreneurship and small business 7 (2009) 1, pp. 59-73
Persistent link: https://www.econbiz.de/10009867778
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Die Bedeutung des Event Marketings fuer das Customer Relationship Management im Private Banking des Rheintals
Kaufmann, Hans Ruediger; Lins, Markus - In: International journal of management cases 8 (2006-07) 4, pp. 70-79
Persistent link: https://www.econbiz.de/10007388864
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The relevance of fiscal systems as a determinant of competitive advantage for offshore financial centres - the case Liechtenstein
Romero, Erika; Kaufmann, Hans Ruediger - In: International journal of management cases 8 (2006-07) 4, pp. 58-69
Persistent link: https://www.econbiz.de/10007388865
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Personalcontrolling bei Banken im Rheintal (Liechtenstein, Vorarlberg, Ost-Schweiz)
Mayer, Katharina; Kaufmann, Hans Ruediger - In: International journal of management cases 8 (2006-07) 4, pp. 28-35
Persistent link: https://www.econbiz.de/10007388868
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Die Bedeutung des Event Marketings fuer das Customer Relationship Management im Private Banking des Rheintals
Kaufmann, Hans Ruediger; Lins, Markus - In: International journal of management cases 8 (2006-07) 4, pp. 70-79
Persistent link: https://www.econbiz.de/10007393218
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The relevance of fiscal systems as a determinant of competitive advantage for offshore financial centres - the case Liechtenstein
Romero, Erika; Kaufmann, Hans Ruediger - In: International journal of management cases 8 (2006-07) 4, pp. 58-69
Persistent link: https://www.econbiz.de/10007393219
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Personalcontrolling bei Banken im Rheintal (Liechtenstein, Vorarlberg, Ost-Schweiz)
Mayer, Katharina; Kaufmann, Hans Ruediger - In: International journal of management cases 8 (2006-07) 4, pp. 28-35
Persistent link: https://www.econbiz.de/10007393222
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Corporate branding and transformational leadership in turbulent times
Kaufmann, Hans Ruediger; Vrontis, Demetris; Czinkota, … - In: The journal of product & brand management 21 (2012) 3, pp. 192-205
Persistent link: https://www.econbiz.de/10009974285