valuation of the less-informed consumer segment is high. This paper was accepted by Preyas Desai, marketing. …

importance/informativeness of each attribute. We discuss optimal pricing, the impact of consumer search on profits and social …>This paper was accepted by Pradeep Chintagunta, marketing.</i> …

, and the greater price flexibility from these discounts does not necessarily reduce profits relative to simple unit pricing …. <i>This paper was accepted by J. Miguel Villas-Boas, marketing.</i> …

The paper deals with pricing strategies in marketing of the branches of chain stores situated in Presov region … (specifically in Presov region). The aims of research are to identification the most commonly used pricing strategies in marketing … pricing strategies. It includes identification of various connections between the selection of marketing pricing strategies …

This paper investigates the strategic pricing of consumer durable products which can be acquired through either … profits needs to be incorporated in strategic decisions such as pricing. Using a dual diffusion model which parsimoniously … monopoly. The results indicate that (a) in absence of any protection, skimming pricing strategies are generally optimal, and (b …

marketing expenditures are used to boost earnings for a durable commodity consumer product that can be easily stockpiled by end … mix of marketing promotions (price discounts, feature advertisements, and aisle displays) at the fiscal quarter-end when … of earnings benchmarks. We estimate that marketing actions can be used to boost quarterly net income by up to 5 …

Bundle pricing is a widespread phenomenon. However, despite its importance as a pricing tool, surprisingly little is … even in this case no algorithm is given for setting prices. Here we show that the single firm bundle pricing problem is … role and effectiveness of bundling are presented. An added benefit of the solution to the bundle pricing model is the …