Showing 1 - 10 of 10,699
Persistent link: https://www.econbiz.de/10011125315
examined and compared values of undergraduate university students in Hungary to those of students in Connecticut, USA. We … questions. The findings offer some useful considerations for marketing managers, especially on topics such as product …
Persistent link: https://www.econbiz.de/10010669649
theory of options in financial markets, which permits a much richer dynamic framework than was possible with the traditional … theory of investment. The authors present the new theory in a clear and systematic way, and consolidate, synthesize, and … extend the various strands of research that have come out of the theory. Their book shows the importance of the theory for …
Persistent link: https://www.econbiz.de/10011115766
В статье рассмотрены вопросы совершенствования маркетингового управления образовательной деятельностью регионального вуза в рыночных условиях. Автор...
Persistent link: https://www.econbiz.de/10011221989
The wine industry considered product quality as key to increasing competitiveness. However, when wines are perceived quality neutral, regardless of other existing differences, consumers will substitute one wine for another exposing producer to intense price competition. To differentiate wines, a...
Persistent link: https://www.econbiz.de/10010669600
The purpose of this study was to investigate the relative importance of online travel product selection attributes and examine the variations in their importance due to travel buying behaviour and demographic characteristics. The reliability and validity of the instrument were assessed prior to...
Persistent link: https://www.econbiz.de/10010669612
For membership programmes, segmentation is an important marketing tool to define groups who share common …
Persistent link: https://www.econbiz.de/10010816759
An empirical study was conducted of employed professionals, representative of the marketing and financial services …
Persistent link: https://www.econbiz.de/10008755371
formulation of a matrix model comprising grand and competitive strategies. Several experiences from the USA, New Zealand, Chile …
Persistent link: https://www.econbiz.de/10008538851
formulation of a matrix model comprising grand and competitive strategies. Several experiences from the USA, New Zealand, Chile …
Persistent link: https://www.econbiz.de/10005048928