examined and compared values of undergraduate university students in Hungary to those of students in Connecticut, USA. We … questions. The findings offer some useful considerations for marketing managers, especially on topics such as product …

An empirical study was conducted of employed professionals, representative of the marketing and financial services …

For membership programmes, segmentation is an important marketing tool to define groups who share common …

marketing. Blurring the severity definitions of "value" lead to violations of the integrity and completeness of scientific … knowledge in marketing theory. Desk research allowed to define the term "value" in marketing, as a category of marketing theory … multidisciplinary database marketing. In the work place has been defined category of "value" in marketing in relation to other …

Fortschritte hinkt sie auf dem Gebiet des Marketing noch immer hinter ihren westlichen Konkurrenten her. Zu diesem Fazit kommt ein …

Concept – Management Marketing. The rightful understanding of this compound noun has to take in consideration the … contribute to the conceptual understanding of the notions of Management Marketing and Marketing Management, but also brings some … information concerning other expressions linked to these two notions, namely: management of marketing activities (or Management of …

In the last decenniums, economic literature has debated more and more vividly a new concept Management Marketing1. The … Management Marketing and Marketing Management, but also brings some information concerning other expressions linked to these two … notions, namely: management of marketing activities (or Management of marketing), marketing of management, managerial …