the joint marketing and presentation of Eger wines. The increasing input costs, which wineries are only partially able to …

and parcel of marketing science for many years. Primarily the technical literature focuses on the different ways of …

Le marketing stratégique et opérationnel des enseignes de la grande distribution en matière de produits de la mer est … présentées en faisant apparaître les spécificités concernant les produits de la mer. Les incidences marketing et commerciales …

Neo-classical microeconomic theory has been suggested to offer (1) an appropriate analytical tool for construction … microeconomic theory provides a useful means of analysis, it offers little for the practice of pricing, which is much more closely … related to the marketing discipline than economics. …

empirical testing, a greater variety of moral frameworks and wider use of marketing exchange theory is needed. The review … better understand the drivers of empirical sales ethics research, the foundations used in business, marketing, and sales … design, and statistical analysis techniques were examined as part of theory development and testing. The review establishes a …

relationship marketing that has not been analyzed in depth in the health care context. Now that the significant role played by …