Jack (Xinlei) Chen; Narasimhan, Om; John, George; Dhar, … - In: Marketing Science 29 (2010) 4, pp. 738-755
Private labels (PLs) are ubiquitous in several categories, including groceries, apparel, and appliances. However, existing empirical work has not examined the differential impact of various upstream supply arrangements for PL products or the strategic motives for PL supply. To do so requires one...