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Reengineering the MBA for Small and Mid-Size Firms: A Business-Driven Approach

Doll, William J.; Sharkey, Thomas W.; Beeman, Don R. - In: American Journal of Business 11 (1996) 2, pp. 19-24

Most universities have MBA programs designed to train functionally specialized managers for large Fortune 1000 type firms. The graduate management education needs of small and mid-size firms have been largely ignored. Many innovative MBA programs have themes that emphasize entrepreneurship,...

Persistent link: https://www.econbiz.de/10010814784

The use and abuse of corporate politics

Beeman, Don R.; Sharkey, Thomas W. - In: Business Horizons 30 (1987) 2, pp. 26-30

Persistent link: https://www.econbiz.de/10005109463

Will you return from your next business trip?

Beeman, Don R.; Sharkey, Thomas W.; Magill, Sharon L. - In: Business Horizons 31 (1988) 4, pp. 58-63

Persistent link: https://www.econbiz.de/10005438928

Assessing Demand Artifacts in Consumer Research: An Alternative Perspective.

Darley, William K; Lim, Jeen-Su - In: Journal of Consumer Research 20 (1993) 3, pp. 489-95

Persistent link: https://www.econbiz.de/10005735714

The role of brands in recruitment: A mixed-brand strategy approach

Kim, John; York, Kenneth; Lim, Jeen-Su - In: Marketing Letters 22 (2011) 2, pp. 165-179

Persistent link: https://www.econbiz.de/10009150346

Moderating effects of prior knowledge on the perceived diagnosticity of beliefs derived from implicit versus explicit product claims

Kardes, Frank R.; Kim, John; Lim, Jeen-Su - In: Journal of Business Research 29 (1994) 3, pp. 219-224

Persistent link: https://www.econbiz.de/10005466215

Store-choice behavior for pre-owned merchandise

Darley, William K.; Lim, Jeen-Su - In: Journal of Business Research 27 (1993) 1, pp. 17-31

Persistent link: https://www.econbiz.de/10005473635

Impact of consumers' confidence in judgements about missing information on product evaluations

Lim, Jeen-Su; Kim, John - In: Journal of Business Research 25 (1992) 3, pp. 215-229

Persistent link: https://www.econbiz.de/10005477385