Conjoint analysis is a statistical technique used to elicit partworth utilities for product attributes from consumers to aid in the evaluation of market potential for new products. The objective of the share-of-choice problem (a common approach to new product design) is to find the design that...

An important problem in the product design and development process is to use the part-worths preferences of potential customers to design a new product such that market share is maximized. The authors present a new optimization framework for this problem, the nested partitions (NP) method. This...

A dynamic-programming heuristic is described to find approximate solutions to the problem of identifying a new, multi-attribute product profile associated with the highest share-of-choices in a competitive market. The input data consist of idiosyncratic multi-attribute preference functions...

Die Marktsegmentierung zählt neben der Neuproduktplanung und Preisgestaltung zu den wesentlichen Einsatzgebieten der Conjoint-Analyse. Neben traditionell eingesetzten zweistufigen Vorgehensweisen, bei denen Conjoint-Analyse und Segmentierung in zwei getrennten Schritten erfolgen, stehen heute...

Aufgrund des demografischen Wandels wird sich in Deutschland die Bevölkerungsstruktur in den kommenden Jahrzehnten grundlegend verändern. Insbesondere wird dabei die Altersgruppe der über 65-Jährigen, häufig als „Senioren“, „Best Ager“ oder „Generation Silber“ bezeichnet“...

Innerhalb von Studien zur Pr�ferenzmessung k�nnen verschiedene Eigenschaftsarten genutzt werden, die unterschiedliche Assoziationen bei den Entscheidungstr�gern hervorrufen und somit auch zu unterschiedlichen Pr�ferenzen f�hren k�nnen. Bei den Eigenschaftsarten...

Whereas in the past ‘free’ and ‘illegal’ were nearly synonymous in the music industry, consumers nowadays face a myriad of music platforms with widely different characteristics in terms of business model (advertising supported, fee based, etc.), delivery mode (streaming, downloading,...

Quantity discount pricing is a common practice used by business-to-business and business-to-consumer companies. A key characteristic of quantity discount pricing is that the marginal price declines with higher purchase quantities. In this paper, we propose a choice-based conjoint model for...

<Para ID="Par1">Using 360 questionnaire data collected in Beijing, China, this study examines consumers’ acceptance and willingness to pay (WTP) for pistachios produced in China, California and Turkey. The impact of country of origin (COO), price, flavor, package size and package type was analyzed. A...</para>