An important problem in the product design and development process is to use the part-worths preferences of potential customers to design a new product such that market share is maximized. The authors present a new optimization framework for this problem, the nested partitions (NP) method. This...

A dynamic-programming heuristic is described to find approximate solutions to the problem of identifying a new, multi-attribute product profile associated with the highest share-of-choices in a competitive market. The input data consist of idiosyncratic multi-attribute preference functions...

Conjoint analysis is a statistical technique used to elicit partworth utilities for product attributes from consumers to aid in the evaluation of market potential for new products. The objective of the share-of-choice problem (a common approach to new product design) is to find the design that...

Aufgrund des demografischen Wandels wird sich in Deutschland die Bevölkerungsstruktur in den kommenden Jahrzehnten grundlegend verändern. Insbesondere wird dabei die Altersgruppe der über 65-Jährigen, häufig als „Senioren“, „Best Ager“ oder „Generation Silber“ bezeichnet“...

Die Marktsegmentierung zählt neben der Neuproduktplanung und Preisgestaltung zu den wesentlichen Einsatzgebieten der Conjoint-Analyse. Neben traditionell eingesetzten zweistufigen Vorgehensweisen, bei denen Conjoint-Analyse und Segmentierung in zwei getrennten Schritten erfolgen, stehen heute...

Innerhalb von Studien zur Pr�ferenzmessung k�nnen verschiedene Eigenschaftsarten genutzt werden, die unterschiedliche Assoziationen bei den Entscheidungstr�gern hervorrufen und somit auch zu unterschiedlichen Pr�ferenzen f�hren k�nnen. Bei den Eigenschaftsarten...

This work is focused on the study of consumption acceptance towards GM foods, analysing the level of knowledge and perceptions about them. Conjoint Analyses will be used to determine the importance of different attributes on purchase intention and GM food consumption intention will be measured...

This book was originally published by Westview Press, Boulder CO, 1995.

Public preferences for nonmarket services of preserved land in Delaware are measured using two survey techniques. The results of a conjoint experiment, using a sample of 199 Delawareans, suggest that the environmental and agricultural attributes of preserved land are most important to the...

The objective of this study is to develop spatially-explicit choice model and investigate its validity and applicability in CA studies. This objective is achieved by applying locally-regressed geographically weighted regression (GWR) and GIS to survey data on hypothetical dogrun facilities...