Dumitrana, Mihaela; Mariana Gl?van; M?d?lina Dumitru - In: The AMFITEATRU ECONOMIC journal 11 (2009) 25, pp. 91-102
management control has to assure the coherence between the adopted strategy (where the company in the trade domain wants to go … purposes only a restricted number of facts are correlated, namely the relevant ones. The trade management controller takes part …, the analysis of margins, distribution costs, advertising expenses etc. The trade management controller plays the role of a …