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We assess attenuating and augmenting effects of brand commitment on consumer responses when product recalls occur. Consistent with our theorization, results from a laboratory experiment and an event study show that high levels of brand commitment attenuate negative consumer responses in...
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The detection of management fraud is an important issue facing the auditing profession. A major contributor to this issue is the Loebbecke and Willingham (1988) conceptual model for the detection of management fraud. A cascaded Logit approach using the Loebbecke and Willingham model was...
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High-speed trains could be used to solve two different accessibility problems. In the first case, where a point to point link is dominant, they are a potential substitute for air travelling. In the second case it links together many cities and, hence, creates a new type of region or corridor...
Persistent link: https://www.econbiz.de/10005391262
Existing research on the market evolution model focused on new product sales growth for a single product category. Accordingly, this approach did not imply any interactions among separate but related product categories that could affect each other's market growth. However, the importance of...
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