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Improving the Retail Performance by Contrasting Management- and Customer-Perceived Store Images: A Diagnostic Tool for Corrective Action
Samli, A. Coskun; Kelly, J. Patrick; Hunt, H. Keith - In: Journal of Business Research 43 (1998) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10005477609
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Views from the Ohio manufacturing index
Bryan, Michael F.; Day, Ralph L. - In: Economic Review (1987) Q I, pp. 20-30
An introduction to the experimental Ohio Manufacturing Index and a brief examination of the recent patterns of manufacturing growth occurring in the state.
Persistent link: https://www.econbiz.de/10005360743
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Marketing research: Analysis and measurement : Peter M. Chisnall McGraw-Hill Book Company
Day, Ralph L. - In: Business Horizons 17 (1974) 2, pp. 95-95
Persistent link: https://www.econbiz.de/10005326890
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Prescription for the marketplace--Everyone listen better!
Day, Ralph L. - In: Business Horizons 19 (1976) 6, pp. 57-64
Persistent link: https://www.econbiz.de/10005327068
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Optimizing marketing research through cost-benefit analysis
Day, Ralph L. - In: Business Horizons 9 (1966) 3, pp. 45-54
Persistent link: https://www.econbiz.de/10005439161