The market for beer in Germany is special for many reasons, e.g. the purity law, the large number of breweries, or … question of this article. We employ weekly retail scanner data for Germany from 2000 to 2001. We find that discounts are higher …

attributes of the products, with the type of the marketing channel, with characteristics of the innovations and dummy variables … for the names of the manufacturing firms. Interestingly, it is not so much the price premium of an innovation that matters …

Many scientists tried to explain ‘innovation’ but this term has a lot of explanations. Producers implementing … innovation processes are having chance to survive in demanding markets. New ideas are deciding on the policies and the rate of …

innovations; contrasts private sector success in marketing new products with public sector inaction due to an agricultural policy …

innovations; stresses need for marketing and publicity for inexpensive agricultural equipment rather than state subsidy to produce …

accepted by Kamalini Ramdas, entrepreneurship and innovation.</i> …

considering the merits of marketing and innovation capability in Isfahan Province appliances companies". This research is …

Article is devoted to the continuation of the study hypotheses on the relationship between marketing and life cycle of … analysis, showing the feature in the marketing of innovative enterprises. …