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Znaczenie innowacji produktowych w rozwoju przedsiębiorstw na przykładzie branży owocowo-warzywnej
Grębowiec, Mariusz - In: Problems of World Agriculture / Problemy Rolnictwa … 11 (2011) 26
Many scientists tried to explain ‘innovation’ but this term has a lot of explanations. Producers implementing innovation processes are having chance to survive in demanding markets. New ideas are deciding on the policies and the rate of development. According to this we can say that being...
Persistent link: https://www.econbiz.de/10011125709
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Transforming nobody to somebody: Do transformational leadership and relationship marketing make a difference for sustainable marketing?
Abeysekera, Nalin; Wickramasinghe, Ananda - In: International Journal of Trade and Global Markets 5 (2012) 1, pp. 31-42
relationship between transformational leadership and relationship marketing in the context of selling. In particular, the usage of … marketing is a challenge that is critical for businesses. The concept of transformational leadership can be considered as the … most influential over the last two decades in changing the ways that businesses are operating - in particular, in marketing …
Persistent link: https://www.econbiz.de/10010670364
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Ostdeutsche Hersteller : verbessertes Marketing - aber immer noch geringe Präsenz auf Westmärkten
Nassua, Thomas - In: ifo Dresden berichtet 02 (1995) 06, pp. 19-23
Der Bericht informiert über das verbesserte Marketing ostdeutscher Hersteller. Insgesamt haben die ostdeutschen …
Persistent link: https://www.econbiz.de/10005037246
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Ethical and Moral Dilemmas Associated with Strategic Relationships between Business-to-Business Buyers and Sellers
Piercy, Nigel; Lane, Nikala - In: Journal of Business Ethics 72 (2007) 1, pp. 87-102
While ethical and moral issues have been widely considered in the general areas of marketing and sales, similar …
Persistent link: https://www.econbiz.de/10005719565
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Codes of Finance: Engineering Derivatives in a Global Bank
Lépinay, Vincent Antonin - Princeton University Press
the bank before the crisis, providing a detailed firsthand account of the creation, marketing, selling, accounting, and …
Persistent link: https://www.econbiz.de/10011093940
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Introduction
Lepinay, Vincent Antonin - Princeton University Press
the bank before the crisis, providing a detailed firsthand account of the creation, marketing, selling, accounting, and …
Persistent link: https://www.econbiz.de/10011115244
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The Methodology in Empirical Sales Ethics Research: 1980–2010
McClaren, Nicholas - In: Journal of Business Ethics 127 (2015) 1, pp. 121-147
The study examines the research methodology of more than 200 empirical investigations of ethics in personal selling and … better understand the drivers of empirical sales ethics research, the foundations used in business, marketing, and sales … Journal of Business Ethics and the Journal of Personal Selling & Sales Management maintaining their position as the main …
Persistent link: https://www.econbiz.de/10011242092
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Investigating the Effect of Relationship Marketing on Competitive Advantage: Isfahan’s REFAH Chain Stores
Gharehbashloni, Razieh; Seify, Mohsen - In: International Journal of Academic Research in Business … 4 (2014) 2, pp. 310-319
This study is intended to investigate the effect of relationship marketing on the competitive advantage in the form of … data. The main hypothesis (theory) based on the effect of relationship marketing on the competitive advantage was approved …, and in the four sub-hypothesis, we evaluate the effect of relationship marketing dimensions on creating the competitive …
Persistent link: https://www.econbiz.de/10010850280
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Change Management and Processes of Small Companies
UDRESCU, Mircea - In: Romanian Statistical Review Supplement 60 (2012) 4, pp. 29-38
Change for the better is one of the sustainable features of the modern organization. Therefore, change management expresses the excellence of skills, abilities and skills that can demonstrate a manager. The efficient management of change, organizations thrive and managers who consistently fail...
Persistent link: https://www.econbiz.de/10010859992
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Bringing Blue Ocean Strategy to FMCG Markets
Dusseldorf, Simon; Wubben, Emiel F.M. - International European Forum on Innovation and System … - 2012
An emerging concept in strategic management directed at finding new business and value propositions is the framework coined ‘Blue Ocean Strategy’ (BOS) by Kim and Mauborgne, from INSEAD, Fontainebleau. The authors developed the BOS-framework, which comprises of a set of tools, on the basis...
Persistent link: https://www.econbiz.de/10010880532