Transforming nobody to somebody: Do transformational leadership and relationship marketing make a difference for sustainable marketing?
Year of publication: |
2012
|
---|---|
Authors: | Abeysekera, Nalin ; Wickramasinghe, Ananda |
Published in: |
International Journal of Trade and Global Markets. - Inderscience Enterprises Ltd, ISSN 1742-7541. - Vol. 5.2012, 1, p. 31-42
|
Publisher: |
Inderscience Enterprises Ltd |
Subject: | transformational leadership | relationship marketing | long-term relationships | selling | sustainable marketing | trust | commitment |
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