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The Cash for Clunkers program is the popular nickname for the Car Allowance Rebates Program created in the Consumer Assistance to Recycle and Save Act of 2009 (CARS). A review of the applied literature on CRM, economic policy, and the newly enacted government program providing financial...
Persistent link: https://www.econbiz.de/10008755367
The complex nature of ‘international outsourcing’ makes it difficult to quantify its employment and broader impacts on national economies. Indeed, available evidence on the extent of ‘offshoring’ by US firms is scant, rendering analyses of its economic impacts as...
Persistent link: https://www.econbiz.de/10011130192
examined and compared values of undergraduate university students in Hungary to those of students in Connecticut, USA. We … questions. The findings offer some useful considerations for marketing managers, especially on topics such as product …
Persistent link: https://www.econbiz.de/10010669649
An empirical study was conducted of employed professionals, representative of the marketing and financial services …
Persistent link: https://www.econbiz.de/10008755371
The wine industry considered product quality as key to increasing competitiveness. However, when wines are perceived quality neutral, regardless of other existing differences, consumers will substitute one wine for another exposing producer to intense price competition. To differentiate wines, a...
Persistent link: https://www.econbiz.de/10010669600
The purpose of this study was to investigate the relative importance of online travel product selection attributes and examine the variations in their importance due to travel buying behaviour and demographic characteristics. The reliability and validity of the instrument were assessed prior to...
Persistent link: https://www.econbiz.de/10010669612
For membership programmes, segmentation is an important marketing tool to define groups who share common …
Persistent link: https://www.econbiz.de/10010816759
formulation of a matrix model comprising grand and competitive strategies. Several experiences from the USA, New Zealand, Chile …
Persistent link: https://www.econbiz.de/10008538851
formulation of a matrix model comprising grand and competitive strategies. Several experiences from the USA, New Zealand, Chile …
Persistent link: https://www.econbiz.de/10005048928
Persistent link: https://www.econbiz.de/10004998670