brand. To date, however, no research has explored whether consumers vary with regard to their tendency to form such … connections. In the current research, we conceptualize Brand-Extended Self-Construal (BESC) as the propensity for a consumer to …'s generalized tendency to form connections with brands meaningfully influences important aspects of brand attitudes and loyalty …

Business which determine the perception of its brand by consumers, will get the advantage in the competition. Todays … difference and competitive advantage is determined by brands. With brand personality studies, businesses can find out their … market position, brand perception and market share. In this context, it is aimed to determine university students’ perception …

The focus of this study is to analyze consumer's participation and communication in the online brand communities on … Facebook. This type of brand community represents a subgroup of virtual communities, which is known as communities of … important for the success of both the brand and the community. The aim of our study is to investigate how and in what sense …

opportunities, the same living standard, cultural and gastronomic offer. Therefore we can assume that the brand value and branding … identity elements and brand promises. All above mentioned can assure the realization of many advantages offered by the concept …

techniques at effectively and efficiently delivering particular outcomes behind brand integration in various mergers and … acquisitions (M&As). These practices can be shared and learned to increase the probability of brand integration success in future M … eight major clusters according to the dimensions of brand and brand management these practices are related to – brand …