This paper argues that for organizations with a branded identity structure investing in corporate reputation is not a waste of scarce resources, but a wise strategic investment that earns significant present and future economic and non-economic returns for a company. In the global market of the...

This paper argues that for organizations with a branded identity structure investing in corporate reputation is not a waste of scarce resources, but a wise strategic investment that earns significant present and future economic and non-economic returns for a company. In the global market of the...

The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...

In diesem Bericht werden die Zwischenergebnisse der Begleitforschung 2012 bis 2013 zum Modellvorhaben LandZukunft des Bundesministeriums für Ernährung und Landwirtschaft (BMEL) vorgestellt. Das Modellvorhaben läuft von 2012 bis Ende 2014 in vier aus ursprünglich 17 Landkreisen ausgewählten...

"Trust" or likewise "confidence" (the term preferred in this paper) are notions which have received considerable attention by economists in the last 8-10 years. In this contribution, much emphasis is put on the understanding what we really mean by "confidence", what the differences between...

The survival of so called ‘delinquent organisations’ is the topic of this article. A delinquent organisation should here be conveived of as an organisation engaged in activities regarded by the public and stakeholders as harmful, hazardous or even lethal. Examples of delinquent organisations...

Starting from the analysis of corporate reputation construct, this research focuses on the emergent property of corporate reputation process that results from individual corporate image’s transmission within a informal network where various actors interact. This emergent property is...

Especialmente en el caso de las cajas de ahorro, el capital social ha sido recurrentemente utilizado para explicar la aportación que ciertas entidades bancarias realizan al desarrollo económico y social de sus territorios de actuación. Las cooperativas de crédito, como organizaciones...