economics can provide insight into many aspects of sports, including soccer. Beautiful Game Theory is the first book that uses …-Huerta illuminates economics through the world’s most popular sport. He offers unique and often startling insights into game theory and … on universal economic principles in interesting and useful ways. Essential reading for students, researchers, and sports …

can provide insight into many aspects of sports, including soccer. Beautiful Game Theory is the first book that uses …-Huerta illuminates economics through the world’s most popular sport. He offers unique and often startling insights into game theory and … on universal economic principles in interesting and useful ways. Essential reading for students, researchers, and sports …

objective to provide content in terms of brand image. A tool is the sports sponsorship, a means of communication relevant for … banks, provided however that sport sponsorship is well chosen and that there is match between the values conveyed through … sport and personality of the bank. We propose a methodology to assess the congruence between the image of sports chosen by 5 …

Sport sponsorship represents, nowadays, an indispensable way of attracting additional funds that grants sports … development, an important factor in the very existence of sports entities, sportsmen and sports events. That is why sponsorship … changes that several decrees came to pass. Besides general aspects related to sports sponsorship the article discusses this …

sponsorship engagements, image improvements represent the most important company objective. This study develops and tests a … that increased sponsorship exposure reduces sponsor image if respondents perceive a low fit between the event and sponsor …

, brand awareness and organizational relations. Generally sport sponsorship and especially football sponsorship have showed …Over the past thirty years, sponsorship has evolved from a small-scale activity in a limited number of developed … countries to a major global industry. Since 1980, sponsorship has been considered an important communication tool and its use in …

towards sponsoring brands. Schema theory suggests that consumer CSR perception and brand credibility act as serial mediators ….g., the soccer World Cup and Olympic Games). This study examines how linking CSR to sponsorship affects consumer attitudes …. They transfer the positive effects of a CSR-linked sponsorship strategy. These effects only occur for brands with a …