The purpose of this study is to empirically examine the role of managerial traits (need for achievement, tolerance for ambiguity, conformity, and individualism) in advancing market orientation and in turn business performance. The sample of the study consisted of 262 bank branch managers in...

Understanding switching behavior is a cornerstone in sustaining customer led marketing efforts especially in services which depend on long-term relationships with the customers and where the switching process is compound and costly for both the customer and the service provider. The issue of...

Contemporary consumers often base future decisions on retrospective evaluations of different complex series of past consumption events. Various factors shape these evaluations, leading to discrepancies between the actual experience and the retrospective global evaluation (RGE). The fact that the...