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Healthcare through social computing: a case for publicâ€“private collaboration

Valverde, Jose A. - In: International Journal of Management and Network Economics 1 (2009) 3, pp. 343-355

Lately, a new trend has specially outreached on the Information Society that of Social Computing. Starting from a citizen-focused model of health seamless provision of services, this paper analyses some current Web 2.0 initiatives on the Health sector. These opportunities would not be fully...

Persistent link: https://www.econbiz.de/10009352693

Internacionalización e Internet: Nueva mirada al Marketing Internacional

Posada, Verónica Henao - In: REVISTA AD-MINISTER (2013)

desarrollo de los negocios internacionales y en la evolución del marketing internacional. Además, gracias a la Internet el … exteriores. Finalmente, existen diversas herramientas en Internet que potencializan la internacionalización de las empresas, y la …. <h2> Internationalization and the Internet: A New Outlook on International Marketing</h2> The information society and …

Persistent link: https://www.econbiz.de/10011152821

Observing Insurance Companies’ Customer Complaint Management in the Online Environment

Carmen, Petriºoaia; Pop Nicolae Al. - In: Ovidius University Annals, Economic Sciences Series XII (2012) 2, pp. 900-903

The strategic importance of an efficient customer complaint management is recognized nowadays by the practitioners as well as by the academic literature. The hereto paper is focused on the online environment and on the instruments used to allow a direct communication through various channels of...

Persistent link: https://www.econbiz.de/10010926055

Perceived corporate credibility as the emergent property of corporate reputation’s transmission process

Balboni, Bernardo - Volkswirtschaftliche Fakultät, … - 2008

Starting from the analysis of corporate reputation construct, this research focuses on the emergent property of corporate reputation process that results from individual corporate image’s transmission within a informal network where various actors interact. This emergent property is...

Persistent link: https://www.econbiz.de/10005836506

Reputation, Responsibility, and Stakeholder Support in Scandinavian Firms: A Comparative Analysis

Vidaver-Cohen, Deborah; Brønn, Peggy - In: Journal of Business Ethics 127 (2015) 1, pp. 49-64

This paper describes an exploratory study of corporate responsibility, corporate reputation, and stakeholder support in Norway, Sweden and Denmark—countries recognized worldwide as providing an institutional climate uniquely conducive to responsible business practice. Conducting a secondary...

Persistent link: https://www.econbiz.de/10011242112

How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation

Hur, Won-Moo; Kim, Hanna; Woo, Jeong - In: Journal of Business Ethics 125 (2014) 1, pp. 75-86

The purpose of this study is to investigate the relationships among corporate social responsibility (CSR), corporate brand credibility, corporate brand equity, and corporate reputation. Structural equation modeling analysis provided support for the hypotheses from a sample of 867 consumers in...

Persistent link: https://www.econbiz.de/10011155260

Corporate Brand Trust as a Mediator in the Relationship between Consumer Perception of CSR, Corporate Hypocrisy, and Corporate Reputation

Kim, Hanna; Hur, Won-Moo; Yeo, Junsang - In: Sustainability 7 (2015) 4, pp. 3683-3694

The aim of this research is to investigate the relationship between consumer perception of Corporate Social Responsibility (CSR), corporate brand trust, corporate hypocrisy, and corporate reputation. Based on the one-to-one interview method using a structured questionnaire of 560 consumers in...

Persistent link: https://www.econbiz.de/10011212336

Corporate reputation index: empirical research in banking sector

Grgić, Damir - In: Tržište/Market 24 (2012) 1, pp. 23-45

This paper focuses on presenting an improved model of corporate reputation measurement. This research builds on to the research conducted so far in relation to the instruments used for measuring corporate reputation. It aimed at widening the current theoretical knowledge and research on the...

Persistent link: https://www.econbiz.de/10011007039

Measuring instruments of corporate reputation

Grgić, Damir - In: Tržište/Market 20 (2008) 2, pp. 231-249

The subject of this paper is focused on the instruments for the measurement of corporate reputation. Recent research of the elements which influence the success of a company shows a growing interest in intangible values. Corporate reputation itself has been identified as one of the key...

Persistent link: https://www.econbiz.de/10011007138

Corporate Reputation and Brand Architecture: the Debate

Dalija, Hasanbegović - In: South East European Journal of Economics and Business 6 (2011) 2, pp. 37-43

This paper argues that for organizations with a branded identity structure investing in corporate reputation is not a waste of scarce resources, but a wise strategic investment that earns significant present and future economic and non-economic returns for a company. In the global market of the...

Persistent link: https://www.econbiz.de/10011008823

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