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use environmental structures to emphasise: 1) environmental benefits; 2) marketing and green image benefits; 3) the GE …
Persistent link: https://www.econbiz.de/10008755281
Increasingly, firms engage in environmental certification programmes to reconcile external constituents and ensure financial viability. Some firms decouple the formal programme from core operations to obtain the signalling benefits of certification without investing scarce resources and time on...
Persistent link: https://www.econbiz.de/10010944886
. Resource-advantage (R-A) theory borrows from economics, marketing, organisational management, and competition strategy; and …
Persistent link: https://www.econbiz.de/10010722733
This study examines the empirical links between industry structure, strategy, marketing capabilities and performance in … entrants as well as marketing capabilities and whether or not the firm pursued a product innovation, premium quality, corporate … image or niche strategy all had a significant impact on export marketing performance. …
Persistent link: https://www.econbiz.de/10010670355
It is obvious that the performance of firms hinges upon the dynamics of both industry- and firm-specific factors. A less obvious, and perhaps a more important, line of inquiry is that to the extent that they have a bearing on firm performance, how much do these two groups of factors respectively...
Persistent link: https://www.econbiz.de/10005482572
Small and Medium-Sized Enterprises (SMEs) play a dominant role in emerging economies. However, most studies on buyer-seller relationship behaviour have focussed on the larger firms from developed countries with little attention being given to SMEs' import behaviour, especially those from...
Persistent link: https://www.econbiz.de/10010817107
We study the determinants and consequences of family-friendly workplace practices (FFWP) using a sample of over 450 manufacturing firms in Germany, France, U.K., and U.S. We find a positive correlation between firm productivity and FFWP. This association disappears, however, once we control for...
Persistent link: https://www.econbiz.de/10011126035
Concept – Management Marketing. The rightful understanding of this compound noun has to take in consideration the … contribute to the conceptual understanding of the notions of Management Marketing and Marketing Management, but also brings some … information concerning other expressions linked to these two notions, namely: management of marketing activities (or Management of …
Persistent link: https://www.econbiz.de/10010667279
Persistent link: https://www.econbiz.de/10011125315
In the last decenniums, economic literature has debated more and more vividly a new concept Management Marketing1. The … Management Marketing and Marketing Management, but also brings some information concerning other expressions linked to these two … notions, namely: management of marketing activities (or Management of marketing), marketing of management, managerial …
Persistent link: https://www.econbiz.de/10010894388