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Psychological principles of the corporate imagery mix : Some of the guesswork can be overcome
Britt, Steuart Henderson - In: Business Horizons 14 (1971) 3, pp. 55-59
Persistent link: https://www.econbiz.de/10005354633
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Are So called Successful Advertising Campaigns Really Successful?
Britt, Steuart Henderson - In: Journal of Advertising Research 40 (2000) 06, pp. 25-31
Persistent link: https://www.econbiz.de/10005425154
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How Weber's law can be applied to marketing
Henderson Britt, Steuart - In: Business Horizons 18 (1975) 1, pp. 21-29
Persistent link: https://www.econbiz.de/10005326623
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Market: Research
Yoder, Wallace O.; Henderson Britt, Steuart; Coulson, … - In: Business Horizons 4 (1961) 1, pp. 30-40
Persistent link: https://www.econbiz.de/10005354638
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The right marketing mix for the corporate imagery mix Role of various publics and marketing basics
Henderson Britt, Steuart - In: Business Horizons 14 (1971) 1, pp. 87-94
Persistent link: https://www.econbiz.de/10005354782