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Marketingdefizite ostdeutscher Hersteller werden langsam kleiner
Nassua, Thomas; Laak, Thomas van - In: Ifo Schnelldienst 48 (1995) 35-36, pp. 20-29
Fortschritte hinkt sie auf dem Gebiet des Marketing noch immer hinter ihren westlichen Konkurrenten her. Zu diesem Fazit kommt ein …
Persistent link: https://www.econbiz.de/10005048302
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Have Farmers and Ranchers Lost Confidence in Futures Markets?
Amosson, Stephen H.; Anderson, David P.; Bevers, Stanley J. - Southern Agricultural Economics Association - SAEA - 2013
Agricultural producers have used futures markets to manage price risk, confident that 1) cash and futures prices move together over time, 2) cash and futures prices converge as the contract approaches expiration, and 3) funds held in margin accounts as a performance bond were secure in...
Persistent link: https://www.econbiz.de/10010880626
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THE ECONOMICS OF INDUSTRIAL PROPERTY RIGHTS: USE OF GEOGRAPHICAL INDICATIONS AS A MARKETING STRATEGY FOR COMPETITIVENESS OF WINE SECTOR IN REPUBLIC OF MACEDONIA
Nacka, Marina; Georgiev, Nenad; Dabovic Anastasovska, … - European Association of Agricultural Economists - EAAE - 2012
present geographical indications as a powerful marketing strategy for competitiveness of the wine sub-sector in Republic of … descriptive analysis to make a relation between industrial property, marketing and competitiveness of wine sub …, supported by strong marketing strategy, should be considered as a risky process, if the legal protection of industrial property …
Persistent link: https://www.econbiz.de/10010882196
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The Importance of Forming and Funding Collaborative Marketing Groups for the Survival of Smallholder Farmers in Asia
George, Alan P.; Broadley, Roger H.; Nissen, Robert J. - University of the Philippines Mindanao
establish economically sustainable collaborative marketing groups. We propose a new way to fund the establishment of these … additional support. Furthermore, we propose that the more successful farmers levy themselves to establish and maintain marketing … marketing groups by providing long-term technical assistance as well as social facilitators to develop trust and maintain unity …
Persistent link: https://www.econbiz.de/10010909571
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Consumer Response to Perceived Value and Generic Advertising
Salois, Matthew J.; Reilly, Amber - In: Agricultural and Resource Economics Review 43 (2014) 1
This study examines the relationship between generic advertising and perceived value for 100 percent orange juice using data from a survey on consumption, perceived value, advertising awareness, and other key measures. We investigate the relationships between consumption and perceived value and...
Persistent link: https://www.econbiz.de/10010911102
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The Virginia Wineries’ Websites: An Evaluation
Ferreira, Gustavo F.C.; Ferreira, Joao P.C. - Southern Agricultural Economics Association - SAEA - 2012
the following four different dimensions: (1) general features of a website; (2) wine tourism; (3) marketing; and (4 …
Persistent link: https://www.econbiz.de/10010915023
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Goat Meat Consumer Preferences: Implications for Goat Meat Marketing in Metropolitan Nashville, Tennessee Area
Ekanem, Enefiok; Mafuyai-Ekanem, Mary; Tagegne, Fisseha; … - In: Journal of Food Distribution Research 44 (2013) 1
Goat meat has become an increasingly good source of protein for meat eaters in the global marketplace. Goat meat constitutes about 63% of all red meat consumed worldwide. It is the main source of animal protein in many North African, Middle Eastern nations, Southeast Asia, the Caribbean, and...
Persistent link: https://www.econbiz.de/10010917927
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THE RESPONSIBILITY OF MARKETING AND LEGISLATION IN CHILDHOOD OBESITY
Szucs, Robert Sandor - In: APSTRACT: Applied Studies in Agribusiness and Commerce 06 (2012) 5
The purchasing power of youth is considerable; they are the market of the future. , the young generation is the most influenced and vulnerable segment of the economy. The greatest problem of the influencing of our children is the rising cost of childhood obesity. The health care system cannot...
Persistent link: https://www.econbiz.de/10010918133
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Efficiency Measurement of Australian Dairy Farms: National and Regional Performance
Fraser, Iain; Graham, Mary - In: Australasian Agribusiness Review 13 (2005)
significant regional differences. These results reflect differences in State level milk marketing arrangements in place before …
Persistent link: https://www.econbiz.de/10010923342
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When Can a Generic Advertising Program Increase Farmer Returns?
Freebairn, John W.; Goddard, Ellen W.; Griffith, Garry R. - In: Australasian Agribusiness Review 13 (2005)
Generic advertising has been a widely-used marketing tool of many agricultural industries. The strategy has come under …
Persistent link: https://www.econbiz.de/10010923363