Gupta, Shikha; Khatri, Preeti; Gulati, Kapil; Chauhan, … - In: Journal of Management and Strategy 1 (2010) 1, pp. 110-117
customers. A retailer is one who stocks the producer¡¯s goods and is involved in the act of selling it to the individual … manufacturing and distribution chain. Some of the key features of retailing include: -Selling directly to customers without having … any intermediaries -Selling in smaller units / quantities, breaking the bulk -Present in neighborhood or in the location …