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Retrospection versus Anticipation: The Role of the Ad under Retrospective and Anticipatory Self-Referencing.
Krishnamurthy, Parthasarathy; Sujan, Mita - In: Journal of Consumer Research 26 (1999) 1, pp. 55-69
Persistent link: https://www.econbiz.de/10005834661
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Product Categorization and Inference Making: Some Implications for Comparative Advertising.
Sujan, Mita; Dekleva, Christine - In: Journal of Consumer Research 14 (1987) 3, pp. 372-78
Persistent link: https://www.econbiz.de/10005834721
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Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments.
Sujan, Mita - In: Journal of Consumer Research 12 (1985) 1, pp. 31-46
Persistent link: https://www.econbiz.de/10005735613
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Age Differences in Product Categorization.
John, Deborah Roedder; Sujan, Mita - In: Journal of Consumer Research 16 (1990) 4, pp. 452-60
This article examines the bases children of different ages use to categorize products. Data from children ages 4 to 10 indicate that the use of perceptual attributes as a basis for categorizing products decreases with age, whereas the use of underlying attributes to categorize products increases...
Persistent link: https://www.econbiz.de/10005738984
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Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers.
Bettman, James R; Sujan, Mita - In: Journal of Consumer Research 14 (1987) 2, pp. 141-54
Persistent link: https://www.econbiz.de/10005614120