Upward channel decentralization occurs when firms choose to not manufacture products by themselves and procure products from upstream suppliers. Current voices from marketing scholars and practitioners have predominantly focused on the cost benefits when production is outsourced to lower-cost...

Рассматриваются предпосылки интеграции производственных и товаропроводящих структур в каналах распределения пищевой продукции на принципах маркетинга и...

В статье выявлена необходимость развития действенных механизмов маркетинга для более успешной связи благотворительных организаций и общества. Раскрыта роль...

Information and communication technologies (ICT) for health or eHealth solutions hold great potential for generating systemic efficiencies by strengthening five critical pillars of a health system: human resources for health, supply chain management, health care financing, governance and service...

Distribution includes all activities undertaken by the producer, alone or in cooperation, since the end of the final finished products or services until they are in possession of consumers. The distribution consists of the following major components:Distribution channels or marketing channels,...

Firms normally disclose quality information to consumers using two alternative formats: either directly to consumers or indirectly through downstream retailers. This study investigates optimal disclosure strategies/formats in a channel setting with bilateral monopolies. It shows that retail...

Cadbury India Limited has always been known for its innovation in manufacturing and marketing of its products. One such innovation in the distribution channel of the company was the introduction of a new classification system in January 2008, called the RE Classification (Retail Environment...

In the last ten years, both the academic community and the general public became more interested in organic agriculture. Organic agriculture is a holistic production system, which sustains the natural soil activity, ecosystems and people. It supports ecological processes, biodiversity and normal...

Information is a key factor in the functioning of the market and the performance of the whole economy. However, as the free market is not always efficient in the realization of its function to the development of the economy, so the information do not produce only positive effects on the...