Chimenti, Paula; Nogueira, Roberto; Mazzon, Jose Afonso; … - In: Journal of Global Information Management (JGIM) 22 (2014) 1, pp. 51-69
The objective of the study is to propose and test a model to understand the factors that impact the use of electronic media in Brazil. A survey was conducted, capturing perceptions about five electronic media – Broadcast TV, Pay-TV, Internet, Mobile Phones and Game Consoles. A sample of...