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This paper studies the relationships between customer and supplier exchange benefits, relational marketing, customer size, environmental uncertainty, competition and industrial customer perceptions of when they are paying above or below market prices for their supplier product. The results...
Persistent link: https://www.econbiz.de/10010669583
This study develops and then tests an expanded conceptual framework for understanding relational customer--supplier exchanges. The explanatory power of transaction cost economics and resource dependence theory is examined, first individually, and then the theories are unified to provide a more...
Persistent link: https://www.econbiz.de/10005746949
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