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Die späten Innovationsphasen - Zur Bedeutung der Zusammenarbeit zwischen zentralem und lokalem Produktmanagement. Ergebnisse einer Untersuchung in der Konsumgüterindustrie
Baumgarten, Antje; Herstatt, Cornelius - Institut für Technologie- und Innovationsmanagement, … - 2005
Die vorliegende Untersuchung betrachtet die Zusammenarbeit mit dem lokalen Produktmanagement bei der internationalen … Produktmanagement liegt. Innovationsabteilungen und Lead Countries spielen eine untergeordnete Rolle. Trotz der in der Literatur … lokalen Produktmanagement als tendenziell positiv beurteilt. Verbesserungspotentiale werden in einer besseren Information des …
Persistent link: https://www.econbiz.de/10009646580
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Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle
Golder, Peter N.; Tellis, Gerard J. - In: Marketing Science 23 (2004) 2, pp. 207-218
Research on the product life cycle (PLC) has focused primarily on the role of diffusion. This study takes a broader theoretical perspective on the PLC by incorporating informational cascades and developing and testing many new hypotheses based on this theory. On average, across 30 product...
Persistent link: https://www.econbiz.de/10008787817
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EDUCATIONAL INOVATION AND CONSUMER BEHAVIOUR. A STUDY OF STUDENTS' PERCEPTIONS ON THE USE OF E-LEARNING IN CLASS.
Cristina, Eftimie Raluca; Emanuela, Avram; Adriana, Tufan - In: Annals of Faculty of Economics 1 (2011) 1, pp. 736-740
techniques, e-learning technologies gradually penetrate the traditional classroom learning environment. Introducing innovation in … perceptions of the main consumers of knowledge is a key element in the implementation process of innovation and assessing its …
Persistent link: https://www.econbiz.de/10009366164
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Hedonic and symbolic consumption perceived values: opportunities for innovators and designers in the fields of brand and product design
Mathews, Clarinda; Ambroise, Laure; Brignier, Jean-Marie - HAL - 2009
and today's innovation and design issues, we indicate theoretical and managerial implications emphasizing the interest of …
Persistent link: https://www.econbiz.de/10009401084
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How perceived security appears in the commercialisation of internet banking
Mattila, Anssi; Mattila, Minna - In: International Journal of Financial Services Management 1 (2005) 1, pp. 89-101
Security has been widely recognised as one of the main barriers to the adoption of internet innovation. Many studies …
Persistent link: https://www.econbiz.de/10008580367
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How perceived security appears in the commercialisation of internet banking
Mattila, Anssi; Mattila, Minna - In: International Journal of Financial Services Management 1 (2005) 1, pp. 89-101
Security has been widely recognised as one of the main barriers to the adoption of internet innovation. Many studies …
Persistent link: https://www.econbiz.de/10005544000
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Knowledge base, information search and intention to adopt innovation
Rijnsoever, Frank J. van; Castaldi, Carolina - Utrecht University, Department of Innovation Studies - 2008
Innovation is a process that involves searching for new information. This paper builds upon theoretical insights on … with innovation. The model takes into account different search channels, both local and non local, and relates their use to …
Persistent link: https://www.econbiz.de/10005264544
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Product strategy vis-à-vis environment: are strategies of pesticide manufacturers in India sustainable?
Narula, Sapna A.; Upadhyay, K.M. - In: Social Responsibility Journal 7 (2011) July, pp. 282-294
Purpose – The purpose of this paper is to present strategic responses of leading Indian pesticide manufacturers to the voice of stakeholders and regulatory authorities regarding environment friendly products and processes. The study has made a unique attempt to analyze the product portfolio of...
Persistent link: https://www.econbiz.de/10009274772
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Customer Equity: Measurement, Management and Research Opportunities
Villanueva, Julian; Hanssens, Dominique M. - In: Foundations and Trends(R) in Marketing 1 (2007) 1, pp. 1-95
Despite the recent academic interest in the study of customer equity (CE henceforth), a comprehensive discussion of the prevailing research issues has not been provided. There is a shift in the interest of managers and researchers from a traditional focus on product management to a more recent...
Persistent link: https://www.econbiz.de/10010693757
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Consumer Credit Products in Romania
Florian, Laszlo Gyula - Fakulteta za Management, Univerza na Primorskem
Consumer credit is defined in many countries as credit destined to finance any purchase other than property. The first part of this paper covers the main characteristics of Romanian consumer credit market vis-à-vis of consumer credit market at EU level. We point out to the dangers of consumer...
Persistent link: https://www.econbiz.de/10010736558