Customer Equity: Measurement, Management and Research Opportunities
Year of publication: |
2007
|
---|---|
Authors: | Villanueva, Julian ; Hanssens, Dominique M. |
Published in: |
Foundations and Trends(R) in Marketing. - now publishers. - Vol. 1.2007, 1, p. 1-95
|
Publisher: |
now publishers |
Subject: | Customer equity | CRM | Product management |
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