Showing 1 - 10 of 822
Persistent link: https://www.econbiz.de/10005005697
Despite the fragility of authoritative governing institutions at the international level, the politi-cal capacity to deal with global risks is developing. The sense of legitimacy that will ultimately derive from a deeply transnational sense of shared fate continues to lag, but even in that...
Persistent link: https://www.econbiz.de/10010980642
Crisis is an event that any kind of organization may experience any time. So crisis is an important concept for the field of public relations. While surviving any kind of crisis two key concepts grab attention, which are crisis management and crisis communication. In this case study, Turkish...
Persistent link: https://www.econbiz.de/10011209999
A crisis is any situation that threatens the integrity or reputation of a company. Public relations is the discipline which looks after reputation, with the aim of earning understanding, support and influencing opinion and behaviour. There have been several examples of public relations crises...
Persistent link: https://www.econbiz.de/10009143894
Wie versuchen Unternehmen, ihre Entscheidungen gegenüber ihren zentralen Anspruchsgruppen (Shareholder, Arbeitnehmer, Öffentlichkeit etc.) sprachlich zu „verkaufen“? Und wie setzen sie hierzu die ihnen zur Verfügung stehenden öffentlichen Medien der Massenkommunikation...
Persistent link: https://www.econbiz.de/10009021901
The art of rhetoric may be defined as changing other people’s minds (opinions, beliefs) without providing them new … information. One technique heavily used by rhetoric employs analogies. Using analogies, one may draw the listener’s attention to …
Persistent link: https://www.econbiz.de/10010851430
When Economic Consequences of the Peace appeared during December 1919 it was an immediate publishing success, although Keynes’s argument that the book was a serious work of economics met with a controversial response that continues to the present day. While most critics’ focus on the books...
Persistent link: https://www.econbiz.de/10010860330
This article looks at the Enron affair in terms of what investors and experts fail to take into account to being able to predict Enron collapse. The authors show how analysts could have predicted Enron's difficulties in view of the incoherence observed in its strategic decisions, from the...
Persistent link: https://www.econbiz.de/10010905189
range of functions. The rhetoric of silence, either lacking or having form, has meaning and function and serves the … silence in the given languages is closely linked to such attitude towards the aspects of rhetoric of silence within Persian …
Persistent link: https://www.econbiz.de/10011019250
For many economists, including those who have made the most marked contribution to the development of the discipline, their work has to be understood in the context of the rhetorical strategy they were pursuing – what they wanted to persuade us of and how they wanted to do it. The paper...
Persistent link: https://www.econbiz.de/10011268937