Druehl, Cheryl T.; Schmidt, Glen M.; Souza, Gilvan C. - In: European Journal of Operational Research 192 (2009) 2, pp. 621-633
Some firms (e.g. Intel and Medtronics) use a time-pacing strategy for product development (PD), introducing new generations at regular intervals. If the firm adopts a fast pace (introducing frequently), it prematurely cannibalizes its old generation, incurring high development costs, while if it...