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Evolution of firms' product strategy over the life cycle of technology-based industries: A case study of the global mobile phone industry, 1980-2009
Giachetti, Claudio; Marchi, Gianluca - In: Business History 52 (2010) 7, pp. 1123-1150
This paper adopts industry life cycle approaches to understand better the changing rationales for product strategy development in the worldwide mobile phone industry. Based on both primary and secondary sources, we find that mobile phone manufacturers have radically changed their product...
Persistent link: https://www.econbiz.de/10009223555
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UsersÕ ability to anticipate incremental and radical innovation in online communities: The role of product knowledge and willingness to participate in the community life
Giachetti, Claudio; Marchi, Gianluca; Corradini, Riccardo - Dipartimento di Management, Università Ca' Foscari Venezia - 2012
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Persistent link: https://www.econbiz.de/10010690244
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Alleanze internazionali e mercati emergenti: l’esperienza del distretto ceramico di Sassuolo
Marchi, Gianluca; Nardin, Giuseppe - In: ECONOMIA E SOCIETÀ REGIONALE 2014/2 (2014) 2, pp. 44-54
Persistent link: https://www.econbiz.de/10011097882