The focus of this study is to analyze consumer's participation and communication in the online brand communities on … Facebook. This type of brand community represents a subgroup of virtual communities, which is known as communities of … important for the success of both the brand and the community. The aim of our study is to investigate how and in what sense …

opportunities, the same living standard, cultural and gastronomic offer. Therefore we can assume that the brand value and branding … identity elements and brand promises. All above mentioned can assure the realization of many advantages offered by the concept …

techniques at effectively and efficiently delivering particular outcomes behind brand integration in various mergers and … acquisitions (M&As). These practices can be shared and learned to increase the probability of brand integration success in future M … eight major clusters according to the dimensions of brand and brand management these practices are related to – brand …

The article shows the role of the brand capital in modern economic transformations; considers market and social … manifestations of the brand capital; reveals and analyses factors of influence upon formation and functioning of the mechanism of … management of the company's brand capital; identifies stages of the process of formation of the brand capital; studies …