Computers today are an integral part of individuals’ lives all around the world; but unfortunately these devices are toxic to the environment given the materials used, their limited battery life and technological obsolescence. Hence, the purpose of this study was to cross-culturally assess the...

Happiness in the North European is substantially higher than in the South European nations. Only part of that difference can be explained by economic prosperity. This paper explores the effect of social hierarchy. A comparison of contemporary survey findings show that power distance is more...

We investigated how frequency and amount of punishment affect the decision making of Iranian subjects. In our first experiment, performing a computer-based Persian version of the Iowa Gambling Task (IGT), our subjects scored remarkably lower than their Western counterparts. Moreover, our...

For many years Spain has been a touristic country attracting many people. In 2012, and compared to 2011, the number of visitors increased in one million getting to 57.7 million tourists, according to the Border Tourist Movement Survey (FRONTUR)2, even outnumbering the population in Spain....

The concept of country image has been under constant attention of academic research in marketing, however the focus has been aimed much more at investigating country of origin image than country image. Researchers agree that a strong theoretical background to country image would be necessary and...

Branding Romania is an oft-told story within national public debates. During the past years, the urgency of promoting a coherent Romanian brand to international audiences has been spurred by various factors. Amongst these factors we note general pressures caused by globalization and information...

Ghana being a developing nation should embark on a national rebranding campaign to change its image domestically and internationally. This paper focuses on ways in which the Ghanaian government can achieve its goals, where the campaign wouldn’t just be another governmental propaganda, but...

Building a coherent country branding program at international level requires a strong coordination between the government, the business sector, the decision makers from educational and cultural sector, the civil society and, the mass media representatives in any country. The paper presents the...