Narrow search
Showing 1 - 10 of 548
Cover Image
Measuring the Impact of Sales Promotion, Service Quality and Customer Experience: A Case of e-Ticketing
Bansal, Sat Parkash; Singh, Ramjit; Gangotia, Amit - In: Transnational Corporations Review 6 (2014) 4, pp. 419-428
With the advent of the internet and e - commerce, there has been a paradigm shift in the marketing and selling of product and services in the hospitality and tourism industry. The internet is changing the way a corporation conducts business with their consumers who have become very demanding and...
Persistent link: https://www.econbiz.de/10011126742
Cover Image
Welche zusätzlichen ethischen Eigenschaften ökologischer Lebensmittel interessieren Verbraucher?
Zander, Katrin; Hamm, Ulrich - In: Journal of International Agricultural Trade and Development 59 (2010) 4
Anforderungen der EU-Verordnung zum ökologischen Landbau hinausgehen, für die Kaufentscheidung von Verbrauchern von Interesse sind …
Persistent link: https://www.econbiz.de/10011143153
Cover Image
Das Ombudsmannverfahren des Bundesverbandes deutscher Banken im Lichte von Kundenzufriedenheit und Kundenbindung
Körnert, Jan; Wolf, Cornelia - Fakultät Wirtschaftswissenschaften, Technische … - 2002
werden, ob sich die mit der Einführung des Ombudsmannverfahrens verbundenen Hoffnungen auf eine größere Kundenzufriedenheit …
Persistent link: https://www.econbiz.de/10009207037
Cover Image
HERAUSFORDERUNGEN DES LANDHANDELS UNTER VERÄNDERTEN MARKTBEDINGUNGEN: THEORETISCHE ÜBERLEGUNGEN UND EMPIRISCHE EVIDENZ
Schulze, Birgit - Gesellschaft für Wirtschafts- und Sozialwissenschaften … - 2012
Kundenzufriedenheit empirisch überprüft. Eine Fokusgruppen-Diskussion mit Landwirten beleuchtet die landwirtschaftlichen Sichtweise auf … Landwirten aus Nord- und Nord-Ostdeutschland wird untersucht, welche Leistungen der Landhändler zu Kundenzufriedenheit führen und … zeigen, dass neben der Konditionenpolitik auch die Serviceprofilierung entscheidend für die Kundenzufriedenheit ist. Die …
Persistent link: https://www.econbiz.de/10011070466
Cover Image
IMPACT OF SOCIAL MEDIA ON CONSUMPTION PATTERNS: EVIDENCE FROM REPUBLIC OF SERBIA
OLJA, MILOVANOV; DARKO, PANTELIC; MARTON, SAKAL - In: Вестник Омского университета. … (2014) 3, pp. 4-13
Social media has gained an increasingly important role in consumer life. Building a permanent social network presence and interacting through online communication have become a very popular and inevitable sphere of modern society. Social networks represent a great platform for gradual emergence...
Persistent link: https://www.econbiz.de/10011248021
Cover Image
The Psycho-sensorial Value of the Food Products a Provocative Component in Purchase Decision
Bobe, Magdalena; Procopie, Roxana - In: The AMFITEATRU ECONOMIC journal 13 (2011) Special No. 5, pp. 780-789
The psycho-sensorial value is a specific, complex and determinant concept of the food products that is reflected by means of psycho-sensorial properties such as: shape, size, aspect, colour, taste, smell, fragrance, bouquet, density, clarity. The assessment of these properties by the consumers...
Persistent link: https://www.econbiz.de/10009367453
Cover Image
Effects of electronic word-of-mouth on consumers’ purchase decision in catering industry
Wu, Monica Shu-Fen - In: Acta Oeconomica 64 (2014) November, pp. 199-211
The emergence of Internet technology-based network economy has diversified information channels so that the selectable space for consumers is enlarged. In comparison with traditional promotion and advertisement, electronic word-of-mouth marketing, as a new style marketing presenting high...
Persistent link: https://www.econbiz.de/10011094514
Cover Image
CONSUMER BEHAVIOR IN THE DIFFERENT SECTORS OF TOURISM
Stanciu, Oana; Tichindelean, Mihai - In: Studies in Business and Economics 5 (2010) 3, pp. 277-285
Consumer behavior is a fascinating but difficult subject to research. This statement is particularly relevant in the tourism field, where the decision to purchase by a consumer is of emotional significance. The consumption of tourism products is dependent on discretionary time and income. Thus,...
Persistent link: https://www.econbiz.de/10008799691
Cover Image
CHILDREN AS TARGET MARKET
Vasilica, SOMESFALEAN - In: Studies in Business and Economics 7 (2012) 2, pp. 172-183
The purpose of this paper is to highlight the reasons that lead marketers to give greater importance to children, how to explain this increased potential that children have on the existing market and strategies that marketers and companies use in order to reach this market. To this end we...
Persistent link: https://www.econbiz.de/10010587902
Cover Image
A STUDY OF THE RELATION BETWEEN BRAND LOYALTY AND CONSUMER INVOLVEMENT WITH PURCHASE DECISION AND PRODUCT CLASS
MOISESCU, OVIDIU IOAN; VU, DUNG ANH - In: JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA (2010)
This paper aims to analyze the correlations between the components of brand loyalty – brand repurchase intention and brand recommend intention – and consumer purchase involvement, which is reflected by the degree to which consumers seek information about different brands and compare them...
Persistent link: https://www.econbiz.de/10010556135