Effects of electronic word-of-mouth on consumers’ purchase decision in catering industry
Year of publication: |
2014
|
---|---|
Authors: | Wu, Monica Shu-Fen |
Published in: |
Acta Oeconomica. - Akadémiai Kiadó, Hungary, ISSN 1588-2659. - Vol. 64.2014, November, Supplement2, p. 199-211
|
Publisher: |
Akadémiai Kiadó, Hungary |
Subject: | catering industry | electronic word-of-mouth | purchase decision |
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