Club season membership and game day expenditure are important income sources for professional sport leagues and events. From a marketing perspective, understanding fans membership experiences can be invaluable for sport managers and marketers. This study examines the perceptions of fans of a...

Professional sport teams and leagues rely heavily on gate receipts and season ticket revenue. Additionally, live game day attendance is seen to be an important means for fans to 'connect' with their club and 'consume' the game-day leisure experience. For sports marketers, the determinants of...

The following study investigates consumer/fan perceptions concerning the role that professional sport organizations should play within their communities. Using level of fandom and club affiliation as variables, the paper explores the way in which consumer expectations and perceptions of...

Purpose – Many studies underline the critical relationship between local communities and rural-based industries. However, the dynamics of the relationship between wineries and local communities is rarely considered in research despite the importance of these links for rural communities. This...

This paper investigates the role that farmers' markets play in enhancing the social fabric of once thriving rural communities. The paper reports the findings from a comparative study of visitor motivations to two community farmers' markets in south west Alabama, one located in a rural...

Food regulatory councils, designations of origin, and protected designations of origin are critical for quality control and compliance of regulations of food production. While executing these activities, regulatory councils may also contribute to a rural region's wealth in various ways, for...