Politisch mag es nicht korrekt sein, nach der Zukunft des Euro zu fragen. Wissenschaftlich ist diese Frage nach Ansicht von Stefan Homburg, Universität Hannover, aber berechtigt, weil Zweifel am Bestand der Eurozone zunehmen und die aktuelle Entwicklung dunkle Reminiszenzen an das Vorfeld...

Was the 18th century a time period of gradual market integration? Or did the wars, famines, and criminality drive central European markets away from each other? We perform cointegration tests between four German and three Polish cities for rye markets in the 18th century, plus selected tests...

Full text in Russian. Executive summary in English is available at pp. 43.

The proliferation of telecommunication (telecom) operators in the country has led to intense competition within the industry. Most telecom operators use advertising as a major competitive tool to attract, inform and persuade customers to purchase their offerings. Using tertiary students in the...

This paper investigates print advertising of the U.S. and the Pacific Rim countries of Japan, South Korea, and Taiwan. The study empirically analyzes whether components of print advertisements are similar or dissimilar among the four countries identified. This research offers valuable...

Given the static condition of the global economy marketers are cutting advertising budgets commensurate with dismal sales. It is a longstanding belief that utilizing a standardized advertising approach not only controls good ideas and provides for a consistent image but it also has the benefit...

Given the static condition of the global economy marketers are cutting advertising budgets commensurate with dismal sales. It is a longstanding belief that utilizing a standardized advertising approach not only controls good ideas and provides for a consistent image but it also has the benefit...

Tourist information proved to have an important influence on the choice of holiday destinations. An important category of promotional means used tourism as a source of information is a tourist information documents in which graphical advertising has a great importance. In a harmonious...

This paper investigates print advertising of the U.S. and the Pacific Rim countries of Japan, South Korea, and Taiwan. The study empirically analyzes whether components of print advertisements are similar or dissimilar among the four countries identified. This research offers valuable...