The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, <i>The History of Marketing Science</i> is a timely review of the...

Meta-analysis has become a popular approach for studying systematic variation in parameter estimates across studies. this article discusses the use of meta-analysis results as prior information in a new study. Although hierarchical prior distributions in a traditional Bayesian framework are...

To understand really new products, consumers face the challenge of constructing new knowledge structures rather simply changing existing ones. Recent research in categorization suggests that one strategy for creating representations for these new products is to use information already contained...

This study proposes a typology of reasons why people substantially delay important consumer decisions. The delay reasons we study are drawn from delay typologies identified in other contexts as well as from the product diffusion literature. Two studies reported here examine why subjects delay...