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Persistent link: https://www.econbiz.de/10005037313
Целью статьи являются исследование влияния маркетинга отношений на корпоративный имидж и качество обслуживания в туристических предприятиях и изучение...
Persistent link: https://www.econbiz.de/10011270350
Given the growth of the service sector, and advances in information technology and communications that facilitate the management of relationships with customers, models of service and relationships are a fast-growing area of marketing science. This article summarizes existing work in this area...
Persistent link: https://www.econbiz.de/10008787949
The combined pressures of desintermediation, deregulation, and industrial restructuring have helped to redefine the nature and importance of bank-client relationships (Schell, 1996). Directors or treasurers of companies often recognize that their relationship is with the bank account manager,...
Persistent link: https://www.econbiz.de/10008790421
The main objective of relationship marketing is to establish and maintain long-term relationships that translate into customer loyalty. Following the above introduction of describing the significance of customer loyalty, this article discusses the conceptualisation of relational determinants of...
Persistent link: https://www.econbiz.de/10010632069
Both empowerment and the use of emergent technologies are ways to cope with increasing competition and customer demands on service industries. The relationship between empowerment, technology and behaviour at the service encounter is, however, sparsely documented. This article offers a...
Persistent link: https://www.econbiz.de/10008580394
Both empowerment and the use of emergent technologies are ways to cope with increasing competition and customer demands on service industries. The relationship between empowerment, technology and behaviour at the service encounter is, however, sparsely documented. This article offers a...
Persistent link: https://www.econbiz.de/10005753785
Customer lifetime value (CLV) is an established relationship marketing-centric approach to evaluating performance: based upon the significance of a customer, and what resources should be allocated towards maintaining relations - beyond short-term transactional views. The conceptual argument...
Persistent link: https://www.econbiz.de/10010669232
Academic research studies examining the ethical attitudes and behaviors of salespeople have produced several frameworks … that explore the ethical decision-making processes to which salespeople adhere when faced with ethical dilemmas. Past … address this issue by outlining and testing an emotion-based model to study the ethical attitudes and behaviors of salespeople …
Persistent link: https://www.econbiz.de/10010990077
Currently, telework stands a s one of the fastest developing illustrations of the so called virtual organization. Although it has started to boom in Europe, it still raises reluctance in companies that may implement it in their teams. One main reason listed in the literature for this reluctance...
Persistent link: https://www.econbiz.de/10010905042