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<title>ABSTRACT</title> Students in institutions of higher education are becoming more “consumer oriented” than ever before. As a result, the turnover rate is increasing-students are leaving universities almost as fast as new students are enrolled. This is both costly and inefficient. Major efforts are...
Persistent link: https://www.econbiz.de/10010973032
This paper describes a branch and bound approach for optimizing a media selection problem, namely, to choose the best set of mailing lists to maximize audience reach. Prompted by a national retailer's interest in more effective and efficient direct mail catalogue distribution, the algorithm...
Persistent link: https://www.econbiz.de/10009191314
Multinational corporations (MNCs) often pursue global strategies that emphasize efficiency, flexibility, and learning, but globally developed strategies often clash with the environmental idiosyncrasies of MNC country subsidiary markets in which the strategy is actually implemented. Extant...
Persistent link: https://www.econbiz.de/10008787594
Persistent link: https://www.econbiz.de/10005466374