to make a choice. However, these effects of hyperchoice we largely attenuated by the presence of a brand. …

, facts and indicators related to Romanian retail sector, the research leads to highlighting some strategic options regarding … prices, costs, the assortment, financial sources, etc. …

connection with the need to control in the modern retail sector a large number of varieties of the product range and in …

In article scientific treatments of concept « merchandising» and as application principles merchandising in trade …

of merchandising in retail organizations. … use and respect merchandising techniques in order to ensure a successful image. Merchandising is a notion which refers …

, price discounts and merchandising, which have not received detailed analyses in terms of applicability and effects in the …

number of rice products available in the retail market, with different classification, standards, packages, brands etc. It …

Customer satisfaction is central to strategic management oriented to quality. The quality of products …/services generates, in fact, the customer satisfaction. The aim of the research is to demonstrate the existence of a linear dependence … between quality and customer satisfaction. The survey tool is the questionnaire and the analysis of the data was used: (1 …