Showing 1 - 6 of 6
The article focuses on in-store communication and investigates how retailers attempt to influence the customer shopping experience through the management of three store dimensions: physical, social and sensorial. This work deals with the in-store communication activities in the Italian...
Persistent link: https://www.econbiz.de/10011140132
Il lavoro analizza il fenomeno del Temporary Shop, nuova formula di comunicazione fortemente connessa all’innovazione distributiva, che trova il suo fondamento nella customer experience. L’obiettivo dell’articolo è indagare il fenomeno Temporary shop in Italia e comprendere il suo impatto...
Persistent link: https://www.econbiz.de/10008642196
Il lavoro si propone di contribuire al dibattito teorico sulla Viral Marketing Communication indagando, attraverso l’analisi di un caso studio, gli effetti ed impatti prodotti da una campagna di VMC sui risultati di impresa. Lo studio analizza i meccanismi e le dinamiche che governano una...
Persistent link: https://www.econbiz.de/10010812016
Il lavoro approfondisce l’utilizzo dello storytelling quale strumento di comunicazione del brand nella nuova dimensione interattiva e collaborativa del web. Lo studio ha riguardato l’analisi di tre casi empirici attraverso i quali sono state indagate le dinamiche del processo di...
Persistent link: https://www.econbiz.de/10010638781
<em>Quality Management to Develop Talent and Creativity</em> Firm’s competitiveness has a primary source in its intellectual capital: People are the most valuable firm’s resource, as they activate learning processes and value generation processes. The work analyses the relationship among quality...
Persistent link: https://www.econbiz.de/10011066657
The aim of our study is to analyse competitive dynamics in an emerging sector of the wider agri-food industry, namely the fresh-cut business (fruit and vegetable products that are minimally processed and ready to eat). Our work is based on case study research. We propose an interpretive model...
Persistent link: https://www.econbiz.de/10008513338