Gli effetti cognitivi, comportamentali ed economici del viral marketing
Year of publication: |
2014
|
---|---|
Authors: | Colurcio, Maria ; Caridà, Angela |
Published in: |
MERCATI E COMPETITIVITÀ. - FrancoAngeli Editore, ISSN 1826-7386. - Vol. 2014/1.2014, 1, 5, p. 85-101
|
Publisher: |
FrancoAngeli Editore |
Subject: | Marketing virale | passaparola | social network |
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