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Il valore dello store design nel settore grocery: le scelte differenzianti della catena distributiva Mpreis
Bonfanti, Angelo; Brunetti, Federico; Pisani, Elisa - In: MERCATI E COMPETITIVITÀ 2012/3 (2012) 3, pp. 33-55
I punti vendita del moderno grocery sono generalmente realizzati in base a logiche di funzionalità ed efficienza, più che di stupore e coinvolgimento sensoriale ed emotivo dei clienti. Anche in letteratura, la maggiore attenzione dal punto di vista dello store design è dedicata all’analisi...
Persistent link: https://www.econbiz.de/10010876207
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Store Design with Self-Control Preferences
Esteban, Susanna - Society for Economic Dynamics - SED - 2004
In this paper, we analyze the problem of store design when consumers have preferences with temptation and self-control, as introduced by Gul and Pesendorfer (2001). We say that a monopolist designs its stores when it chooses the number of stores to open and the quality and price of the goods to...
Persistent link: https://www.econbiz.de/10005085470
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L'attaccamento ai luoghi commerciali. Viaggio nelle esperienze quotidiane e straordinarie dei consumatori
Stefania, Borghini; Karin, Zaghi - In: Micro & Macro Marketing (2007) 1, pp. 59-70
The attribution of meaning to physical places is part of human nature. As any other space, commercial locations can assume important symbolic and emotional value in the creation of individual identity. In line with the constructivist perspective emerging from the current debate on consumer...
Persistent link: https://www.econbiz.de/10010650290
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Building Store Satisfaction Centred on Customer Retention in Clothing Retailing: Store Design and Ease of Shopping
Turhan, Gülden - In: International Journal of Research in Business and … 3 (2014) 1, pp. 89-105
satisfaction support customer retention. The results of the study provide a new insight into the relationships by suggesting …
Persistent link: https://www.econbiz.de/10011152566
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L'ergonomie, une composante marginalisée du design d'espace de vente ?
Bonnin, Gaël; Goudey, Alain - Université Paris-Dauphine (Paris IX) - 2012
The management of store design is still a topic of great concern for retail chains. Research on the impact of the physical environment has mainly dealt with the impact of store atmospherics and its components. This paper aims at enlarging the scope of store design research by taking into account...
Persistent link: https://www.econbiz.de/10011074308
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ВЛИЯНИЕ УСЛОВИЙ ВЕДЕНИЯ БИЗНЕСА НА ВЫБОР МОРСКИМИ КОМПАНИЯМИ МАРКЕТИНГОВОЙ КОНЦЕПЦИИ
Владимировна, Ботнарюк Марина - In: Общество: политика, экономика, … (2011) 3
В статье выполнен краткий обзор существующих маркетинговых концепций. Рассмотрено влияние условий ведения бизнеса на выбор морскими компаниями маркетинговой...
Persistent link: https://www.econbiz.de/10011235398
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The Relationships in Marketing: Contribution of a Historical Perspective
Fernandes, Teresa M.; Proença, João F.; Kannan, P.K. - Faculdade de Economia, Universidade do Porto - 2008
business relationships, the Nordic approach to services relationships and, the managerial and Customer Relationship Management … unresolved. Is the concept of relationship marketing ubiquitous and can it be applied to every context? Are relationships alike … contexts? We present a historical analysis of relationships marketing that could contribute to a better understanding of what …
Persistent link: https://www.econbiz.de/10005059579
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Generational differences in consumption patterns in Hungary
Hofmeister-Toth, Agnes; Neulinger, Agnes - In: International Journal of Economics and Business Research 3 (2011) 1, pp. 118-130
culture study in Hungary. The purpose of this research programme is to analyse the changes in people's relationships to …
Persistent link: https://www.econbiz.de/10009352468
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Relationship marketing management: Its importance in private label extension
Miquel-Romero, Maria José; Caplliure-Giner, Eva María; … - In: Journal of Business Research 67 (2014) 5, pp. 667-672
Relationship marketing aims to generate long-term profitable relationships between partners. In the context of the … relationships. The main contribution of the study is the use of the relationship approach to explain private label loyalty and the … that customer experience, satisfaction, trust, and commitment to private labels play an important role in customer loyalty …
Persistent link: https://www.econbiz.de/10011050053
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Demonstration on the use of urine in urban agriculture. [Report of the Sustainable Urban Water Management Improves Tomorrow’s City’s Health (SWITCH) Project].
Cofie, Olufunke; Amoah, Philip; Irene, E.; Adamtey, Noah; … - International Water Management Institute (IWMI) - 2011
Persistent link: https://www.econbiz.de/10010696276