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FOREIGN TRADE IN THE CONTEXT OF GLOBALIZATION

Stoica, Ivona; Dumitru, Nicoleta Rossela - In: Holistic Marketing Management 1 (2011) 4, pp. 53-60

The meaning of globalization can be characterized in terms of three essential features: universal character, economic … and social implications things generated also by the intensity of the event. According to experts, globalization is … that multinational companies are considering them in the expansion of global business, globalization is seen as a …

Persistent link: https://www.econbiz.de/10010667250

GLOBAL COMPETITION AND ROMANIA'S NATIONAL COMPETITIVE ADVANTAGE

Alexandru, Pop Nicolae; Florin, Draghescu; Vlad, Rosca - In: Annals of Faculty of Economics 1 (2013) 1, pp. 1807-1814

capital becoming more international and increasingly less and less national. We are witnessing the globalization of markets … a result of new communication systems interaction and flexible production processes. Markets will continue to homogenize …

Persistent link: https://www.econbiz.de/10010685486

THE INFLUENCE OF CULTURE ON MARKETING PROGRAMS FOR NEW PRODUCTS LAUNCH

CĂPĂȚÎNĂ, Gabriela - In: SEA - Practical Application of Science (2014) 5, pp. 175-184

This article attempts to analyze the influence of culture on marketing programs for new products launch. Despite the special attention that literature confers to new products, the tactical side represented by marketing program which operationalize the new product launch, it is strongly...

Persistent link: https://www.econbiz.de/10011079747

Перспективные формы продвижения товаров в условиях мирового экономического кризиса

Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2011

. The extensive development of e-commerce has led to the emergence of new forms of virtual sales and globalization of …

Persistent link: https://www.econbiz.de/10011199841

THE YOUNG AND THE RESTLESS: GRAPPLING WITH THE YOUNG CHINESE CONSUMER MINDSET

Tong, Luding - In: Review of Business and Finance Studies 6 (2015) 2, pp. 21-33

China will boast a population of almost 500-million young people under age 30 by 2015. The sheer size of the Chinese youth market and young peopleâ€™s discretionary income make this market one of the most sought-after in the world. The status and continuing development of Chinese youth...

Persistent link: https://www.econbiz.de/10011205559

The Importance of Brand Liking and Brand Trust in Consumer Decision Making: Insights from Bulgarian and Hungarian Consumers During the Global Economic Crisis

Haefner, James E.; Deli-Gray, Zsuzsa; Rosenbloom, Al - In: Managing Global Transitions 9 (2011) 3, pp. 249-273

This paper presents the research findings of a global brand study conducted during the recent global economic crisis. The study sought to understand how four brand constructs (country-of-origin, brand familiarity, brand liking and brand trust) would influence global brand purchase intent in a...

Persistent link: https://www.econbiz.de/10009358754

THE PROVINCIALISM OF GLOBAL BRANDS AN EMPIRICAL ANALYSIS OF BRAND EQUITY DIFFERENCES IN MEXICO AND GERMANY

Cleff, Thomas; Fischer, Lena; Walter, Nadine - In: Interdisciplinary Management Research 6 (2010), pp. 776-800

The term “global brand” has become widely used by the media and by consumers. Although media and consumers call these brands “global” and centralized marketing departments manage these brands globally – are these “global brands” really global? Can we talk about truly global brand...

Persistent link: https://www.econbiz.de/10010633366

How global are global brands? An empirical brand equity analysis

Cleff, Thomas; Fischer, Lena; Sepúlveda, César; … - Fakultät für Wirtschaft und Recht, Hochschule Pforzheim - 2010

The term 'global brand' has become widely used by the media and by consumers. Business week publishes annually its widely known ranking of the 'Best Global Brands' (with Coca-Cola as number 1 in the past years) and consumers on summer vacations purchase brands such as Heineken or Marlboro they...

Persistent link: https://www.econbiz.de/10010985377

MUSEUMS, MARKETING, TOURISM AND URBAN DEVELOPMENT. THE BRITISH MUSEUM – A SUCCESSFUL MODEL FOR ROMANIAN MUSEUMS

CORBOS, Razvan-Andrei; POPESCU, Ruxandra Irina - In: Management and Marketing Journal IX (2011) 2, pp. 303-314

The continuous growth of cultural influence upon the modern society combined with the increasing role of tourism in the economic life of cities, led to the development of the “emblem museums”. The “emblem museum” usually becomes a touristic attraction objective that must be visited by...

Persistent link: https://www.econbiz.de/10009393071

Implementarea tehnicilor de promovare a vanzarilor – orientare strategic competitiva a intreprinderilor bucurestene

Cruceru, Anca Francisca - In: Revista de Marketing Online (Journal of Online Marketing) 5 (2011) 2, pp. 24-33

Managerii si specialistii in marketing trebuie sa gaseasca permanent solutii de pastrare a pozitiei competitive detinute pe piata de referinta sau de fructificare a avantajului competitiv detinut. Orientarea catre implementarea unor tehnici de promovare a vanzarilor, descrise si adoptate pe baza...

Persistent link: https://www.econbiz.de/10009246652

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